With our roads filled with around 32 million cars, it has never been more necessary to design a car that will guarantee to turn heads. This skill has been refined here in the UK by Aston Martin who has a proven pedigree. The company, which created iconic cars such as the DB5 and the DB9, has been declared the coolest brand in the UK for the fifth time in six years. The survey also voted the company as the coolest motor company brand in the UK.
The survey was conducted by a well know website which acts primarily to find the leaders in innovation, style, originality and desirability. Over 10,000 brands are shortlisted in the poll, which is then revised to 1,500 with the help of 36 judges.
Aston Martin's perception of cool first started with the DB5, the car of choice for smooth secret agent James Bond in the films Goldfinger, Thunderball, and Goldeneye. The films have had a relationship with the brand ever since, with Mr Bond moving onto the V8 Vantage and the DBS in more recent films. The original Goldfinger vehicle was specially modified for the film, featuring pop-out guns hidden behind the front indicators, a bullet shield behind the rear window and a three-way revolving front number plate. This actual vehicle was sold in 2010 at auction for £2.6m to serial car collector Harry Yeaggy.
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